Tuesday, October 27, 2009

Classic DIY advertising





Seen at a South Indian eating joint called Ananda Bhavan, I couldn't help commenting on the line, "We are using Olive Oil.." It reminded me of my old Algebra/Geometry teacher from school, who frequently used the same tense in a sentence ("you are wanting to draw a line from one point in the circumfrence of the circle to another point to determine its diameter.")

Look at the poster. To an Ad professional, it reeks of disaster (typeface, colours, highlights, copy etc.). It serves its purpose though. A person queueing up for an order won't miss it. Probably won't be compelled enough to order it as well.

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